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Halvoline
Creative interpreted, Technicalities sorted,
Concept realised.
Concept realised.
Chevron Oil wanted a series of images for promoting the benefits of their Halvoline brand of oils to motorbike riders in Argentina. The brief was to create elements of the bikes In Photoshop that were shaped like the Halvoline brand shield logo.
The job required first shooting parts of the bikes, creating the new "shield" elements in Photoshop, then adding these to the bike images. The bike shots required modifying to accommodate the new shapes and integrate the shield elements. The combined shield/bike images were then added to stock backgrounds and then further Photoshopped to combine into a seamless whole.
Given they were for billboard use the Photoshop needed to be accurate and detailed.
Concept realised
The job required first shooting parts of the bikes, creating the new "shield" elements in Photoshop, then adding these to the bike images. The bike shots required modifying to accommodate the new shapes and integrate the shield elements. The combined shield/bike images were then added to stock backgrounds and then further Photoshopped to combine into a seamless whole.
Given they were for billboard use the Photoshop needed to be accurate and detailed.
Concept realised
